Post by account_disabled on Dec 20, 2023 21:08:53 GMT 12
Every marketing plan should be based on a quality marketing strategy that meaningfully connects the individual plans and activities and gives them a clear order. Yes, it is certainly possible to come up with a successful short-term campaign that does not fit into any larger concept, however, from a long-term perspective, it is always better to build these activities on solid foundations. You can also read the article related to B2B marketing strategy . The importance of marketing strategy was also emphasized by the speakers at Marketing Festival 2016 - you can read a summary of the most important things from the MKT festival in the article prepared by Jakub .
So what exactly is a Value C Level Executive List Proposition Canvas (VPC)? It is a strategic tool that helps you get to know your customers better and offers a simple way to answer two essential questions: WHO is your customer and WHY should they be interested in your product/service. Value Proposition Canvas Value Proposition Canvas You can download the Value Proposition Canvas from strategyzer.com. WHO and WHY Why are these two questions so important? It's simply the absolute foundation, because if you don't know who your target group is, why they should care about you and trust you, you can't come up with a good marketing campaign that will reach exactly those customers who are key to you .
Why the "Why" is so important is explained by Simon Sinek in his inspiring TED talk video , which I recommend watching if you haven't already. Here, Simon Sinek explains the importance of the "Why" question, primarily from the perspective of a company, which should know why to take exactly the steps that are important to the execution of a successful marketing campaign. With this idea, however, it is advisable to go one step further, namely - to solve the "Why" from the customer's point of view, i.e. why it should be important for the customer how you achieve your goal. Back to the Value Proposition Canvas As already mentioned, VPC is a strategic tool, with the help of which you can dive deeper into individual customer segments and understand their needs or possible concerns . This entire concept is based on a more complex tool called the Business Model Canvas, which you can quickly familiarize yourself with in this short video and in the image below.
So what exactly is a Value C Level Executive List Proposition Canvas (VPC)? It is a strategic tool that helps you get to know your customers better and offers a simple way to answer two essential questions: WHO is your customer and WHY should they be interested in your product/service. Value Proposition Canvas Value Proposition Canvas You can download the Value Proposition Canvas from strategyzer.com. WHO and WHY Why are these two questions so important? It's simply the absolute foundation, because if you don't know who your target group is, why they should care about you and trust you, you can't come up with a good marketing campaign that will reach exactly those customers who are key to you .
Why the "Why" is so important is explained by Simon Sinek in his inspiring TED talk video , which I recommend watching if you haven't already. Here, Simon Sinek explains the importance of the "Why" question, primarily from the perspective of a company, which should know why to take exactly the steps that are important to the execution of a successful marketing campaign. With this idea, however, it is advisable to go one step further, namely - to solve the "Why" from the customer's point of view, i.e. why it should be important for the customer how you achieve your goal. Back to the Value Proposition Canvas As already mentioned, VPC is a strategic tool, with the help of which you can dive deeper into individual customer segments and understand their needs or possible concerns . This entire concept is based on a more complex tool called the Business Model Canvas, which you can quickly familiarize yourself with in this short video and in the image below.