Post by account_disabled on Dec 24, 2023 17:34:37 GMT 12
For some time now, younger people have been breaking away from the embrace of the most populous social networks to shelter under the shadow of more intimate and smaller online platforms. And with the entry on the scene of the pandemic, the so-called digital "bonfires" , those that bring together more or less small groups of Internet users around the bonfire of the network of networks, have made a giant leap (to the point of abandoning niche status to become fully-fledged “mainstream” channels). Digital “ campfires,” once small and now increasingly flaming colossal, are these days the particular playground of Generation Z. And while centennials seem destined to become the right eye of brands, marketers cannot afford to listen to the increasingly scorching digital “bonfires.” In an article for Harvard Business Review,
Sarah Wilson gives names and surnames to the most popular digital “bonfires” of the moment, those that are the particular fishing ground for brands to “fish” for centennials: 1.Fortnite This gaming platform has Phone Number List a whopping 350 million accounts activated around the world. And its users are mostly in the age range between 14 and 24 years old. Fortnite has the reputation of being a pioneer in seeking asylum for brands on its platform. Its associations with brands are, however, very selective and are mostly attached to the main modality of this platform: "Battle Royale." Marvel and Nike have, for example, made an appearance with Fortnite with custom skins (a kind of costume for the players' avatars) and limited edition products. Beyond "Battle Royale", another mode that offers multiple possibilities to brands is "Creative Mode", where players can build custom islands and invite their friends to spend time there.
For example, the eSports company 100 Thieves has used this modality to recreate its headquarters in Los Angeles down to the last detail in Fortnite and offer players the opportunity to carry out searches and find "Easter eggs." . 2. Roblox With 37 million active users and 20 million games and multiplayer experiences, Roblox, which was launched in 2004, has quietly become a heavyweight in the universe of digital "bonfires." Not in vain, more than two-thirds of children between 9 and 12 years old in the United States have already surrendered to the charms of Roblox . Thanks to its relatively simple creation tools, many of the games that make their way into Roblox are created by novice programmers and even children who later invite their friends to take part in their video games. Although it is a platform very focused on children.
Sarah Wilson gives names and surnames to the most popular digital “bonfires” of the moment, those that are the particular fishing ground for brands to “fish” for centennials: 1.Fortnite This gaming platform has Phone Number List a whopping 350 million accounts activated around the world. And its users are mostly in the age range between 14 and 24 years old. Fortnite has the reputation of being a pioneer in seeking asylum for brands on its platform. Its associations with brands are, however, very selective and are mostly attached to the main modality of this platform: "Battle Royale." Marvel and Nike have, for example, made an appearance with Fortnite with custom skins (a kind of costume for the players' avatars) and limited edition products. Beyond "Battle Royale", another mode that offers multiple possibilities to brands is "Creative Mode", where players can build custom islands and invite their friends to spend time there.
For example, the eSports company 100 Thieves has used this modality to recreate its headquarters in Los Angeles down to the last detail in Fortnite and offer players the opportunity to carry out searches and find "Easter eggs." . 2. Roblox With 37 million active users and 20 million games and multiplayer experiences, Roblox, which was launched in 2004, has quietly become a heavyweight in the universe of digital "bonfires." Not in vain, more than two-thirds of children between 9 and 12 years old in the United States have already surrendered to the charms of Roblox . Thanks to its relatively simple creation tools, many of the games that make their way into Roblox are created by novice programmers and even children who later invite their friends to take part in their video games. Although it is a platform very focused on children.