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Post by account_disabled on Jan 9, 2024 15:30:27 GMT 12
Real time synchronization and automatic updating, together with complete transparency on campaign performance, are two other points that we ascribe in favor of this platform. MA Pardot B2B companies should consider Pardot when they decide to activate the marketing automation process. For a number of reasons. Especially if you use Sales Force, of which Pardot represents a derivation, the platform is able to express its potential to the full (although it is compatible with most business software). In particular, from a B2B Marketing Automation perspective , Pardot is a valid ally alongside the sales department. In which way? Improving the efficiency of CRM and other Telegram Number Data marketing tools to generate profiled, high-quality leads (with the personalization of targeted emails, for example). And once we have activated the action pre-established by our plan, we can intervene along the sales process (Lead Generation > Lead Qualification > Sales Opportunity > Deal Closing) and therefore calculate our ROI , i.e. The return on investment. Pardot's weak point ? Without a doubt the social side. The contribution in social media management does not seem to be up to par with the other functions. Marketing Automation with Marketo Although the market share is not as significant as that of HubSpot or Adobe Marketing Cloud, Marketo plays an important role in the B2B Marketing Automation software sector .
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