Post by lizaseo11 on Nov 10, 2024 15:30:10 GMT 12
For any given Google search query, there are thousands, if not millions, of relevant results. How does the search engine know that a particular page on a website is more relevant to return results? Specifically, that a particular page is much more relevant than yours, with the same or similar content?
So, one of the most common questions asked by both SEO specialists and clients of digital and SEO agencies is: why are the pages of site A ranked much better than my site, although my site is better than site A?
This leads to other questions: what am I doing wrong? The promotion is done correctly, I do everything as written in numerous guides, I optimized everything possible, built up a high-quality link mass, my design is much cooler, and my products or services are 100 times better quality than this competitor in the TOP-3 for the request. Where is Google looking?!
The answer lies in one word: relevance. But we are getting ahead of ourselves, so we suggest that you read the article in detail, which will provide answers to one of the most interesting and controversial questions.
How Google Works
Let's start from afar: how does Google work? First of all, the search engine explores the web. In this case, the web is a constantly expanding library of data with millions and millions of books. Google is a kind of central file system.
To serve as a DFS, Google uses special software called web crawlers that examine publicly available web pages. Crawlers examine every link, every page, and collect all the data back to Google's servers.
After Google has crawled the web (by this we mean websites), all the data is collected in one database, and the search engine builds an index. The data study is complete, the data is collected, now it needs to be systematized.
Google's search index contains hundreds of thousands of gigabytes of information and hundreds of millions of web pages.
When a search engine indexes pages, it adds them to specific files (or clusters), each of which contains a specific keyword or group of keywords.
For example, the word “bowling” appears in documents (web pages) 5, 11024, 71, and 2306, and the word “club” appears in documents 23, 17, and 4592.
Finally, after collecting information and indexing pages, Google assigns each of them a specific position.
Google's main task is to shopify website design provide the most relevant information to the user who enters a query into the search bar. In this case, relevance means the ability of a particular page to satisfy the user's search interest.
Accordingly, for the query “bowling club,” Google will select information that is most relevant to the user, taking into account their location, intentions, and the relevance of web pages.
Is your site relevant?
Okay, you say, but I'm sure my site is fully relevant, so what's the problem?
Here we come to the main point of our article: we already know that Google ranking is based on the relevance of web pages (not only, but also). In turn, the relevance of a site is determined by its On-Page (internal) optimization.
In this case, many factors play an important role (and even more - you can take into account at least 200 factors ), but to a greater extent with On-Page factors.
Here are some facts in favor of this position:
The Backlinko study cited above lists content and keywords as some of the most important factors out of 200 existing factors, along with link equity.
A study by Search Engine Journal reports the 4 most important ranking and relevance factors, with the content on a web page being the number one.
MOZ shares a similar opinion , indicating that On-Page SEO is second in importance after link mass.
Finally, even Google itself states that keywords and the context of a web page are decisive in ranking a site.
We hope that the above opinions are more than enough to confirm the position that internal optimization is an extremely important factor that determines the relevance of certain pages.
What is the next plan of action?
Okay, now you know how Google determines the relevance of pages and what relevance means in the context of a particular site. Where are the recommendations and tips?
We have come to the practical part of the article, and therefore we invite you to consider our recommendations and advice aimed at improving (or strengthening) your positions in search results.
Stick to the topic
A general recommendation, but it is often neglected. If you want to describe 5 new ways to get links to your site in an article , do not talk about the principles of content marketing. If you write about caring for aquarium fish, do not describe information about aquariums, the history of their appearance, types of fish, etc. If you write about how to make solyanka, do not make a parallel review of the best manufacturers of saucepans or knives. Stay strictly within the topic of the article - both readers and Google love this (do not forget about the context and take into account RankBrain ).
Learn the Basics of On-Page SEO
In other words, learn more about the nuances of optimizing your site - we run our blog especially for you and provide only the most useful and important information. Need to learn how to get into the answer block ? Speed up the loading of the site or improve its usability by 7 parameters ? You will definitely need to learn more about image optimization and working with duplicates , right? You have all the aces in your hands for this - you just need to use the information posted on our blog.
Don't forget about external optimization
Without On-Page optimization, you won't get good results, but it's also impossible to achieve them by ignoring external optimization. Remember that links still play one of the most important roles, and anchors were important back in 2005 and remain relevant in 2018.
In this case, we also recommend that you familiarize yourself with the materials on our blog - our specialists have devoted a lot of time to analytics and research, and also spend a lot of time studying the experience of our Western colleagues in order to provide our readers with only the most relevant information.
In conclusion, we will add that only a comprehensive approach will allow you to get ahead of your competitors. Perhaps your efforts will be noted with the next Google algorithm update, perhaps - after several such updates, but in all cases you will definitely succeed in your business.
So, one of the most common questions asked by both SEO specialists and clients of digital and SEO agencies is: why are the pages of site A ranked much better than my site, although my site is better than site A?
This leads to other questions: what am I doing wrong? The promotion is done correctly, I do everything as written in numerous guides, I optimized everything possible, built up a high-quality link mass, my design is much cooler, and my products or services are 100 times better quality than this competitor in the TOP-3 for the request. Where is Google looking?!
The answer lies in one word: relevance. But we are getting ahead of ourselves, so we suggest that you read the article in detail, which will provide answers to one of the most interesting and controversial questions.
How Google Works
Let's start from afar: how does Google work? First of all, the search engine explores the web. In this case, the web is a constantly expanding library of data with millions and millions of books. Google is a kind of central file system.
To serve as a DFS, Google uses special software called web crawlers that examine publicly available web pages. Crawlers examine every link, every page, and collect all the data back to Google's servers.
After Google has crawled the web (by this we mean websites), all the data is collected in one database, and the search engine builds an index. The data study is complete, the data is collected, now it needs to be systematized.
Google's search index contains hundreds of thousands of gigabytes of information and hundreds of millions of web pages.
When a search engine indexes pages, it adds them to specific files (or clusters), each of which contains a specific keyword or group of keywords.
For example, the word “bowling” appears in documents (web pages) 5, 11024, 71, and 2306, and the word “club” appears in documents 23, 17, and 4592.
Finally, after collecting information and indexing pages, Google assigns each of them a specific position.
Google's main task is to shopify website design provide the most relevant information to the user who enters a query into the search bar. In this case, relevance means the ability of a particular page to satisfy the user's search interest.
Accordingly, for the query “bowling club,” Google will select information that is most relevant to the user, taking into account their location, intentions, and the relevance of web pages.
Is your site relevant?
Okay, you say, but I'm sure my site is fully relevant, so what's the problem?
Here we come to the main point of our article: we already know that Google ranking is based on the relevance of web pages (not only, but also). In turn, the relevance of a site is determined by its On-Page (internal) optimization.
In this case, many factors play an important role (and even more - you can take into account at least 200 factors ), but to a greater extent with On-Page factors.
Here are some facts in favor of this position:
The Backlinko study cited above lists content and keywords as some of the most important factors out of 200 existing factors, along with link equity.
A study by Search Engine Journal reports the 4 most important ranking and relevance factors, with the content on a web page being the number one.
MOZ shares a similar opinion , indicating that On-Page SEO is second in importance after link mass.
Finally, even Google itself states that keywords and the context of a web page are decisive in ranking a site.
We hope that the above opinions are more than enough to confirm the position that internal optimization is an extremely important factor that determines the relevance of certain pages.
What is the next plan of action?
Okay, now you know how Google determines the relevance of pages and what relevance means in the context of a particular site. Where are the recommendations and tips?
We have come to the practical part of the article, and therefore we invite you to consider our recommendations and advice aimed at improving (or strengthening) your positions in search results.
Stick to the topic
A general recommendation, but it is often neglected. If you want to describe 5 new ways to get links to your site in an article , do not talk about the principles of content marketing. If you write about caring for aquarium fish, do not describe information about aquariums, the history of their appearance, types of fish, etc. If you write about how to make solyanka, do not make a parallel review of the best manufacturers of saucepans or knives. Stay strictly within the topic of the article - both readers and Google love this (do not forget about the context and take into account RankBrain ).
Learn the Basics of On-Page SEO
In other words, learn more about the nuances of optimizing your site - we run our blog especially for you and provide only the most useful and important information. Need to learn how to get into the answer block ? Speed up the loading of the site or improve its usability by 7 parameters ? You will definitely need to learn more about image optimization and working with duplicates , right? You have all the aces in your hands for this - you just need to use the information posted on our blog.
Don't forget about external optimization
Without On-Page optimization, you won't get good results, but it's also impossible to achieve them by ignoring external optimization. Remember that links still play one of the most important roles, and anchors were important back in 2005 and remain relevant in 2018.
In this case, we also recommend that you familiarize yourself with the materials on our blog - our specialists have devoted a lot of time to analytics and research, and also spend a lot of time studying the experience of our Western colleagues in order to provide our readers with only the most relevant information.
In conclusion, we will add that only a comprehensive approach will allow you to get ahead of your competitors. Perhaps your efforts will be noted with the next Google algorithm update, perhaps - after several such updates, but in all cases you will definitely succeed in your business.